Privacy Policy

This Privacy Policy applies to personal information collected by Jersey Doula Network Alliance through our Services.

We collect information you voluntarily provide, information collected automatically when you use our website, and information we may receive from referral partners, providers, health plans, or other third parties when permitted by law.

Information You Provide to Us

• Name; email address; mailing address, city, county, state, and ZIP code
• Pregnancy status; due date or estimated due date; postpartum status
• Infant or newborn information you choose to provide
• Insurance plan or NJ FamilyCare plan; insurance member ID when needed for coverage support
• Preferred hospital, birth location, OB-GYN, midwife, doula, lactation provider, or other care provider
• Services requested (birth doula, postpartum doula, lactation support, childbirth education, maternal health navigation)
• Language preference; accessibility needs; cultural or provider preferences
• Appointment preferences; referral information; payment or billing-related information
• Messages, questions, or information submitted through forms, email, text, chat, or other communications
• Any other information you choose to provide

Health-Related Information

• Pregnancy symptoms; birth preferences; postpartum concerns
• Lactation or breastfeeding concerns
• Medical history you choose to share; care coordination needs
• Social support needs; mental health or emotional support needs you choose to share
• Referrals from providers, clinics, health plans, hospitals, community organizations, or care managers
• Notes related to referral support, intake, provider matching, or service coordination

Some of this information may be considered PHI if JDNA is acting as a covered entity or business associate under HIPAA.

Provider Directory Information

If you are a provider listed in the JDNA directory, we may collect and display information such as your name, business name, credentials, NPI, services offered, counties served, languages spoken, insurance accepted, Medicaid participation status, certifications, availability, contact information, website links, biography, headshot or logo, business address, and other listing details. Providers are responsible for keeping their listing information accurate and current.

Information Collected Automatically

When you use our website or digital tools, we may automatically collect IP address, browser type, device type, operating system, referring website, pages viewed, links clicked, visit date and time, approximate location based on IP, and website usage patterns through cookies, pixels, analytics tools, log files, and similar technologies.

Directly From You

• Completing an intake form or referral request
• Using the coverage checker or provider directory search
• Contacting us by email, form, chat, or text
• Scheduling a consultation or making a payment
• Creating or updating a provider listing
• Subscribing to updates or requesting provider-matching help

From Providers and Referral Partners

We may receive information from doulas, lactation providers, childbirth educators, postpartum providers, midwives, OB-GYN offices, hospitals, clinics, WIC offices, community organizations, health plans, care management teams, case managers, community health workers, and other referral partners.

Automatically Through Technology

We may collect technical and website usage information automatically when you visit or interact with our website.

To Provide Services You Request

• Help you search for doulas and maternal health providers
• Match you with providers based on county, service type, insurance, availability, language, or preferences
• Support referrals and warm handoffs; provide intake support
• Assist with coverage screening or benefit navigation
• Send referral updates; schedule consultations; respond to questions
• Connect you with available providers and support care coordination

To Support Insurance and Coverage Navigation

• Help identify possible coverage options; support benefit verification
• Assist with referral documentation; coordinate with health plans or providers
• Help determine whether a listed provider may accept a certain plan
• Support authorization or billing-related workflows when applicable

To Communicate With You

• Respond to inquiries; send referral, appointment, and scheduling updates
• Provide customer support and administrative messages
• Send optional surveys, educational information, and service-related notices
• Send marketing or promotional communications when permitted by law

You may opt out of marketing communications at any time.

To Operate and Improve JDNA

• Maintain and improve our website, search tools, and directory accuracy
• Track referral outcomes; analyze service demand and maternal health access gaps
• Conduct quality review; develop new features; monitor website performance
• Prevent fraud or misuse; protect security; comply with legal obligations

With Providers You Choose or Request

We may share your name, due date, county, insurance plan, language preference, and service needs with a provider to determine whether they can support you.

With Health Plans and Care Management Teams

If you are seeking services through insurance, Medicaid, NJ FamilyCare, or a health plan referral, we may share information to support referral coordination, coverage navigation, payment, quality review, or care management.

With Referral Partners

We may share limited referral status updates such as: referral received, member contacted, unable to reach, provider matched, appointment scheduled, additional support needed, or no available provider identified. We limit information shared to what is reasonably necessary.

With Service Providers and Vendors

We may share information with trusted vendors including website hosting, form platforms, scheduling platforms, payment processors, email or messaging platforms, analytics providers, data storage, customer support tools, security vendors, and billing support. These vendors may only use information as needed to provide services to JDNA.

For Legal Obligations and Safety

We may disclose information when necessary to comply with law, respond to government or law enforcement requests, detect or prevent fraud, protect the rights or safety of JDNA or users, respond to an emergency, or prevent a serious threat to health or safety.

Business Transfers

If JDNA is involved in a merger, acquisition, sale of assets, or similar transaction, personal information may be transferred as part of that transaction.

De-Identified or Aggregated Information

We may use and share de-identified or aggregated information for research, reporting, public health analysis, service improvement, grant applications, program evaluation, or identifying maternal health access gaps.

If you provide your email address or opt in to text messaging, we may contact you about your referral, intake, provider match, coverage check, appointment, directory listing, account, payment, or other service-related matters.

• If SMS text messaging is offered, message and data rates may apply
• You may opt out of non-essential SMS communications by following the instructions in the message or contacting us by email
• We do not sell SMS consent or share your mobile information with third parties for their marketing or promotional purposes

We may use cookies, pixels, analytics tools, and similar technologies to operate and improve our website. Cookies are small files stored on your device that help websites function and remember certain information.

Types of Cookies We May Use

• Strictly Necessary: Required for the website to work properly
• Functional: Help remember preferences and improve your experience
• Analytics: Help us understand how visitors use our website
• Marketing: If used, may help us understand whether our outreach or advertising is effective

You can adjust your browser settings to refuse cookies or alert you when cookies are being used. Some website features may not function properly if cookies are disabled.

We may use analytics tools to understand website traffic, user behavior, and service demand. We may also use advertising or marketing tools to promote JDNA services.

We do not use health information or PHI for targeted advertising unless permitted by law and with any required consent.

We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors we consider include:

• The type and sensitivity of the information
• The purpose for which it was collected
• Legal, billing, tax, insurance, or compliance requirements
• Referral or service history; security needs; dispute resolution needs
• Whether information can be de-identified or aggregated

We may retain backup copies for a limited period as part of routine data backup and security practices.

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, loss, misuse, or destruction.

Depending on applicable law and the type of information involved, you may have the following rights:

To submit a privacy request, contact us at info@jerseydna.com. We may need to verify your identity before fulfilling certain requests.

New Jersey residents may have privacy rights under applicable New Jersey data privacy laws, depending on whether the law applies to JDNA's activities and the type of information involved. These rights may include the right to:

• Confirm whether personal data is being processed and access personal data
• Correct inaccuracies; delete certain personal data
• Obtain a copy of personal data
• Opt out of targeted advertising, sale of personal data, or certain profiling

To exercise privacy rights, contact us at info@jerseydna.com. Some information, including certain health information governed by HIPAA, may be exempt from state consumer privacy law requirements.

Some information collected by JDNA may be considered Protected Health Information under HIPAA if JDNA is acting as a covered entity or business associate.

Our Services are not directed to children under 13. We do not knowingly collect personal information directly from children under 13 without appropriate parental or guardian consent. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take steps to delete the information as required by law.

Parents or guardians who believe a child has submitted personal information may contact us at info@jerseydna.com.

Our website may contain links to third-party websites, platforms, providers, payment processors, scheduling tools, health plans, directories, or resources. We do not control the privacy practices of third parties. When you leave our website or use a third-party service, that third party's privacy policy and terms may apply. We encourage you to review the privacy policies of any third-party websites or services you use.

JDNA provides a directory and referral resource to help families and referral partners identify maternal health support providers. A directory listing, provider profile, referral, or search result does not guarantee:

• Insurance coverage; Medicaid or NJ FamilyCare payment
• Provider availability or provider acceptance
• Provider participation with a specific health plan or credentialing status
• Clinical outcome; emergency support; medical advice
• A provider-patient relationship

You should confirm coverage, benefits, provider participation, availability, and service details directly with your insurance plan and selected provider.

JDNA is based in the United States and our Services are intended for users located in the United States. If you access our Services from outside the United States, you understand that your information may be transferred to, stored in, and processed in the United States, where privacy laws may differ from those in your location.

Some browsers offer "Do Not Track" signals. Our website may not currently respond to browser "Do Not Track" signals. You may still control cookies through your browser settings and other privacy tools.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or Services. When we update this Privacy Policy, we will revise the Effective Date at the top of the page. Changes are effective when posted unless otherwise stated. We encourage you to review this Privacy Policy periodically.

If you have questions about this Privacy Policy, want to submit a privacy request, or need to update, access, or delete certain personal information, please reach out: